Client stories & field notes.
The people behind the sessions, in their own words — plus the occasional thought on showing up as yourself.
Embracing the Icon Within
Laurie D. Battaglia’s Journey in Visual Storytelling
The Power Of The Perfect Moment
Jennifer J. Fondrevay's take on the transformative power of photography at the Icon Experience
The Role Of The Client Advocate
My client advocates are trained in intimacy or life coaching, or similar modality. They know how to stay attuned to someone, notice what’s going on with them, help them feel safe and comfortable, and get them to relax into their body.
How to sound human in a world of humans sounding like ChatGPT.
In a world where everyone and their mother is using ChatGPT to write everything, being more human will be what gets you seen and heard. Here are three ways you can be more human and less ChatGPT in your brand.
Use The Trust Equation To Build More Trust With Your Ideal Clients
The Trust Equation is a simple but incredibly powerful framework I learned about almost 5 years ago in corporate america. The same ideas that can help create trust in a team can also be used to create more trust in a brand.
Courage to stand up for the truth - Patricia Blassie’s personal branding experience
Col. Patricia Blassie ( retd ) shares her incredible story about her and her family’s 25+ year journey to get her brother’s remains home from Vietnam, and her reflections on capturing that journey in photos.
What does an intimacy coach actually do? - Sky Kinsman’s personal branding session
Sky Kinsman, a sex and relationship coach in the San Francisco Bay Area, talks about her experience in her personal branding session. Her primary goal was to capture what it was like for clients to work with her.
“My vision of myself is different now” - Jackie’s personal branding experience
Jackie Jackson-Daley, a sex and relationship coach in the Bay Area, talks about her experience in her personal branding photo shoot, as she expressed her growth in her practice.
Four stories that might come up for you in front of a camera
What are the four kinds of inner stories or limiting beliefs that cause us to freak out at the idea of being in front of a camera?
“I want to be deeply feminine and powerful” - Meghna’s personal branding experience
Meghna Majmudar talks about finding her inner power in 2020, her journey of self-acceptance and her deep desire to find and embody models our powerful femininity.
“You can’t hide in your personal brand” - Kat’s personal branding experience
In her personal branding photo session with Series A Photography, Kat O'Sullivan describes how the process helped her be more authentic and vulnerable.
The angel next door - Marcia Dawood’s personal branding experience
Marcia Dawood, angel investor, podcaster and speaker, discusses her personal branding photography experience.
“I need to draw a line in the sand” - Gena Cox’s personal branding experience
Gena Cox, PhD, a leadership coach, author and speaker, discusses her mission and her personal branding experience.
Closing the gender gap in sales - Heidi’s personal branding experience
At 62, after a thirty-year career in B2B sales, Heidi Solomon-Orlick now wants to do her part in closing the gender gap in the field. She has started GirlzWhoSell, a company to mentor young women of diverse backgrounds and create a new sales pipeline.
What working part-time taught me about The Great Resignation
In 2017, I went part-time at my job as a data science educator in an edTech startup so I could pursue my dream of building a creative career as a photographer. I find that experience very relevant a lot of the conversation today around The Great Resignation and the demands that workers are making for more genuine flexibility at work.
“I’m not interested in being perfect any more”: Sherri’s photo session experience
Sherri Elliot-Yeary’s divorce 10 years ago put her on a path from motivational speaker to sex and relationship coach. In this conversation, she talks about her journey to embracing imperfection and finding her joyful, sensual self.
“I want this to be real”: Liz’s personal branding experience
Liz Leary, an employee experience manager and event planner, wanted to convey the reality of event planning in her photo session. Take a look at her photos and how the experience turned out!
Happiness fallacies: Ana’s personal branding experience
Ana Melikian, a speaker, podcast host and business coach, describes her experience capturing the narrative arc of her keynote in her personal branding photography session in New York.
Jenna's personal branding experience
Sex and relationship coach Jenna Strusowski hadn’t had a photo shoot in over a decade after an uncomfortable experience getting acting headshots in her mid-20s. In this conversation, she talks about her experience working with Series A Photography.
Reimagining legacy: Ejieme’s personal branding experience
Ejieme Eromosele, a tech executive in Customer Success, startup investor and advisor, discusses how for her, a photo shoot with Series A Photography is part of documenting her journey and legacy.
Personal branding for an executive coach
New York executive coach Rebecca Siler works with clients who are at the top of their game, but are burned out and exhausted. In this interview, she shares how she used her personal branding photo session to convey what her sessions look like.
From startup founder to fiction author - Dani’s personal branding experience
Dani Fankhauser, startup founder turned science fiction author, talks about her personal branding photo session experience with Series A Photography.
Metamorphosis: Ty’s personal branding experience
Ty Heath is on a mission to help marketers understand and use their power responsibly, and to change preconceptions of what a successful senior marketer looks like. She used the photo session as a way to step into the person she wants to become.
Learning to embrace change: Sehreen’s personal branding experience
Sehreen NoorAli, co-founder of Sleuth, reflects on how her photo shoot made her confront her life experience, the process of aging and pushed her out of her comfort zone while bringing a new level of self-acceptance.
Walking the walk: Sophia’s personal branding experience
An interview with Sophia Sunwoo about her personal branding photo experience with Series A Photography.
“People aren’t going to explore your brand unless they get a visual cue first”
Sophia, a recent client, shares the main reasons she decided to invest in personal branding photos.
Show up how you want to be seen, everyone else will get the memo!
Entrepreneur and mom Georgie-Ann Getton talks about her revelation during her personal branding photo session.
"I always look so awkward and posed in my photos."
Why relying on posing guides or standard poses in personal branding photography often results in awkward, stilted photos.
I’m not going to tell you to smile
Why I don't believe that personal branding photographers should always make their clients smile or laugh.
The power of showing up the way you want to be seen - personal branding session with Georgie-Ann Getton
A conversation with client Georgie-Ann Getton, about how her personal branding photography session inspired her to show up the way she wants to be seen by the world.
Making space for vulnerability - personal branding session with Chante Harris
An interview with Chante Harris, a recent personal branding client, about her experience and how we worked together to create a safe space for her to explore challenging and vulnerable emotions.
Client Experience - Tanya Alvarez
Personal Branding Photo Session with Tanya Alvarez.
Use the Client Journey to make your Personal Branding more … Personal
I’ve never had a client come to me and say, “I want to look like a stock photo.” We are all very familiar with the tyranny of stock images: the fake smiles, the cheesy action, the lack of any kind of genuine personality or emotion whatsoever. So why do most personal branding photos look like s
Why is finding a passion so f*cking hard? Four lessons I’ve learned finding and following a passion in my 30s
Four lessons I’ve learned in the journey of quitting my tech career to discover and pursue my creative passion in photography.
Personal Branding session - Winkler Real Estate Agency
A branding shoot with the wonderful, fun team at Winkler Real Estate Agency.
Personal branding shoot with relationship coaches Janel and Patrick
A personal branding session with Janel and Patrick, who work together as relationship coaches for couples.
Black, trans and unapologetic
A fun creative shoot with Galen, a black transgender model and actress in the Bay Area
Personal Branding Shoot with Janel Vitale
Some photos from my personal branding shoot with Janel Vitale of Love with Janel, a sex and relationship coach based in San Francisco.
Brooklyn Vibes - a creative shoot
My model Kourtnie and I decided to explore a gritty, industrial urban area of Bushwick in Brooklyn.
Down a 90’s hip-hop fashion memory lane
Kourtnie, a local Bay Area model with short natural hair, happens to be a trained ballerina with an obsession with 90’s hip-hop fashion. We decided to create a shoot to capture all these aspects of her personality.
Client Story: Natalie’s personal branding session experience
Natalie Nava of Normalize Rest discusses burnout, recovery and her personal branding photo session experience.
Early-stage startups, here’s your MVP (Minimum Viable Photo shoot)
As an early-stage startup, you have a million things on your list, and a big, involved photo shoot production is nowhere near the top. Fear not, we can quickly get all the photos you need with the Minimum Viable Photo shoot (MVP).
“I will not draw attention to myself”
The story of a black woman and her journey to love and accept her natural hair.
Anatomy of a great headshot
Here are three steps to getting a headshot that conveys that perfect magic mix of confidence and approachability.
Case Study: Personal Branding Session with Natalie Nava
A client case study showing step-by-step how a personal branding photography session works.
Three tips to prepare for your professional headshot session
Headshots can cause a lot of anxiety for my clients, especially those working in startups. But not to worry, follow these three guidelines and watch your worries disappear!